Gaya APA

TJIPTONO, F., PAYNE, A. (1993). The Essence of Service Marketing= Pemasaran Jasa (ed. 2). Yogyakarta: Andi.

Gaya MLA

TJIPTONO, Fandy., PAYNE, Adrian. "The Essence of Service Marketing= Pemasaran Jasa". ed. 2 Yogyakarta: Andi, 1993. Text.